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Store Team Training

Equip store teams with the information they need to talk about ImpossibleTM Burger to shoppers in-store

Keep scrolling to find talking points & a downloadable FAQ sheet for your store team.

Talking Points

The top 5 things you need to know about Impossible Burger.


What is Impossible Burger?

It’s meat made from plants! It cooks, tastes, and sizzles like ground beef, but is way better for the planet.*

Why should I try Impossible Burger?

Impossible Burger is delicious, packed with nutrients, and is way better for the planet than meat from cows — it requires 96% less land and 87% less water to produce, and generates 89% fewer greenhouse gas emissions.

How does Impossible Burger compare to beef, nutritionally? 

Impossible Burger is comparable in nutrition to 80/20 ground beef — it contains 19g of protein and is an excellent source of iron. But unlike beef, it has 0 mg of cholesterol, 14 g of total fat (that's 35% less than 80/20 ground beef!), and 8 g of saturated fat per 4 oz serving. It also contains no animal hormones or antibiotics.

How do I cook Impossible Burger?

Impossible Burger cooks and handles like ground beef — grilled, sautéed, baked, sauced, you name it. You can use Impossible Burger as a direct replacement for beef in your favorite recipes, from burgers to tacos to meatballs to lasagna.

In fact, Impossible Burger only shrinks 10% or less when cooking — far less than  traditional 80/20 ground beef from cows, which loses approximately 25% of its weight when cooking. So you get even more burger for your buck with Impossible Burger.

*In a home usage study of 254 consumers who cooked with Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows