The resources you need to sell and market ImpossibleTM Burger in your store
On this page, you can find in-store merchandising guidelines and downloadable, print-ready signage.
In the Meat Aisle
Impossible Burger should be merchandised in the fresh meat aisle. It can be cross-merchandised in the plant-based foods section as well. It’s best for your business and our brand. Here’s why:
A study(opens in a new tab) led by Kroger and the Plant-Based Foods Association found that merchandising plant-based meat next to animal-based meat increased plant-based meat sales by 32%.
9 in 10 Impossible Foods consumers also eat meat from animals at least once a week.*
*Finding from the Impossible Foods Brand Tracker, December 2020
Print-Ready Signage Comps
We already built out the signage for you. Just download, print, and install.