The resources you need to sell and market ImpossibleTM Burger in your store
On this page, you can find in-store merchandising guidelines and downloadable, print-ready signage.
In the Meat Aisle
Impossible Burger should be merchandised in the fresh meat aisle. It can be cross-merchandised in the plant-based foods section as well. It’s best for your business and our brand. Here’s why:
A study(opens in a new tab) led by Kroger and the Plant-Based Foods Association found that merchandising plant-based meat next to animal-based meat increased plant-based meat sales by 32%.
9 in 10 Impossible Foods consumers also eat meat from animals at least once a week.*
*Finding from the Impossible Foods Brand Tracker, December 2020
We already created the assets for you. Just download the PDF and update the pricing to use in your weekly circular ad.