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In-Store_Marketing_Hero_Purple_Pattern_1440x300
In-Store_Marketing_Hero_Purple_Pattern_1440x300

In-Store Marketing

The resources you need to sell and market ImpossibleTM Burger in your store

On this page, you can find in-store merchandising guidelines and downloadable, print-ready signage.

(Placement Guidelines)

In the Meat Aisle

Impossible Burger should be merchandised in the fresh meat aisle. It can be cross-merchandised in the plant-based foods section as well. It’s best for your business and our brand. Here’s why:

  • A study(opens in a new tab) led by Kroger and the Plant-Based Foods Association found that merchandising plant-based meat next to animal-based meat increased plant-based meat sales by 32%.

  • 9 in 10 Impossible Foods consumers also eat meat from animals at least once a week.*

*Finding from the Impossible Foods Brand Tracker, December 2020