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E-Commerce

Resources to sell ImpossibleTM Burger on your website

Get online merchandising tips, product naming & description guidelines, and product images for your Impossible Burger product details page.

(Where to Sell)

Merchandising

Impossible Burger should be merchandised in the meat section. It can be cross-merchandised in the plant-based foods section as well. It’s best for your business and our brand. Why?

  • A study(opens in a new tab) led by Kroger and the Plant-Based Foods Association found that merchandising plant-based meat next to animal-based meat increased plant-based meat sales by 32%.

  • 9 in 10 Impossible Foods consumers also eat meat from animals at least once a week.*

*Finding from the Impossible Foods Brand Tracker, December 2020

Product Naming

Here’s how to name Impossible Burger products on your website:

(Download the PDF)

Product Page Guidelines

Download this guide with online merchandising tips and Impossible Burger naming & product descriptions to finish the product details page on your website.

(DOWNLOAD)

Product Images

Download these product images for the product details page on your site.

IF_Impossible_Burger_12_oz-Front_3000x3000.jpgJPG

IF_Impossible_Burger_12_Oz_Back_3000x3000.jpgJPG

IF_Impossible_Burger_12_Oz_Pack_Angled_3000x3000.jpgJPG

IF_Impossible_Burger_Patty_Front_3000x3000.jpgJPG

IF_Impossible_Burger_Patty_Back_3000x3000.jpgJPG

IF_Impossible_Burger_Patty_Angle_3000x3000.jpgJPG

(DOWNLOAD)

Product Attribute Images

IF_Impossible_Burger_Nutrition_Stats_3000x3000.jpgJPG

IF_Impossible_Burger_Sustainability_Stats_3000x3000.jpgJPG

IF_Impossible_Burger_Cooks_Like_Ground_Beef_3000x3000.jpgJPG

(DOWNLOAD)

Recipe Images

IF_Impossible_Americana_Burger_3000x3000.jpgJPG

IF_Impossible_Meatballs_3000x3000.jpgJPG

IF_Impossible_Tacos_3000x3000.jpgJPG