Resources to sell ImpossibleTM Burger on your website
Get online merchandising tips, product naming & description guidelines, and product images for your Impossible Burger product details page.
(Where to Sell)
Impossible Burger should be merchandised in the meat section. It can be cross-merchandised in the plant-based foods section as well. It’s best for your business and our brand. Why?
A study(opens in a new tab) led by Kroger and the Plant-Based Foods Association found that merchandising plant-based meat next to animal-based meat increased plant-based meat sales by 32%.
9 in 10 Impossible Foods consumers also eat meat from animals at least once a week.*
*Finding from the Impossible Foods Brand Tracker, December 2020
Here’s how to name Impossible Burger products on your website:
(Download the PDF)
Product Page Guidelines
Download this guide with online merchandising tips and Impossible Burger naming & product descriptions to finish the product details page on your website.
Download these product images for the product details page on your site.