Drive traffic by marketing ImpossibleTM Products on your digital channels
On this page, you can find Impossible Foods social & digital guidelines, inspiration for ImpossibleTM recipes, and downloadable social assets.
ImpossibleTM Social & Digital 101
Tip 1: Use images from our image library
Make sure you highlight the packaged product so shoppers know what to look for on your shelves, but don’t forget to show off all the recipes you can make with Impossible™ Burger—anything you can make with ground beef, you can make with Impossible Burger.
Tip 2: Leverage the almighty hashtag
We have over 100,000 posts using #impossibleburger. The more people who use this hashtag, the more likely people will know you’re selling Impossible Burger.
Tip 3: Talk to us!
We love seeing posts from our retail partners. We also love reposting them. Be sure to tag us, so we can make the burger-romance real on social.
Download our full resource guide to learn more!
Developing ImpossibleTM Recipes
When it comes to creating new recipe content, anything you can make with ground beef you can make with Impossible Burger. Fire up the grill (or skillet or saucepan). Here’s some inspiration to get you started. Want the images associated with the recipe? Right click to save.
How to Cook It
Made from plants for people who love meat. Spiced, sauced, braised, grilled — you name it! If you know how to cook ground beef, you know how to cook Impossible Burger
TO BURGERS AND MORE!
Use these images on your social channels to promote Impossible products in your store.