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ImpossibleTM Burger

Our first product, made from plants for people who love ground beef -- with the delicious taste you know and love.

(CHECK OUT WHAT'S INSIDE)
Protein

Soy and potato proteins deliver that meaty bite and essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.

All About SoyArrow Icon

Turns out the key to meat flavor is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.

All About HemeArrow Icon

Coconut and sunflower oils give the Impossible Burger its juicy sizzle.

Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.

START EXPERIENCING IMPOSSIBLE BURGER

PRODUCT DETAILS

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate

Vitamins and Minerals: Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12. Contains: Soy

Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.

(Made from Plants)

Cooks Like Ground Beef

Impossible Burger is made from plants for people who love meat. You can make plant-based versions of your favorite ground beef recipes! Savory, juicy, and mouthwatering Impossible Burger handles and cooks like ground beef so you can use it on all of your favorite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.

(YOUR IMPACT)

EAT MEAT. SAVE THE PLANET.

Eating Impossible Burger instead of a burger from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.

96%

LESS LAND

89%

LESS GHG EMISSIONS

87%

LESS WATER

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PUT YOUR RESTAURANT ON THE MAP

Consumers everywhere love Impossible Burger. Give them what they want by adding it to your menu! Learn how Impossible Burger can boost your business.