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Introducing ImpossibleTM Chicken Nuggets

An unbelievably delicious game changer. But don’t take our word for it – try it, if you dare.


To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.

Today, we use heme as the “magic ingredient” that makes Impossible Beef unbelievably meaty.

Impossible Burger hero image griddle plant based burger with green background Plant Based Protein Foods
Impossible Burger hero image griddle plant based burger with green background Plant Based Protein Foods


Impossible Beef is unbelievably mouthwatering, delicious, and made for people who love meat. Plus, it’s kosher, halal and gluten-free certified.

Nutritional Icons protein antibiotics iron saturated fat horizontal


Burgers are just the beginning -- anything you can make with minced beef you can make with Impossible Beef.

An Impossible Smash Burger on a plate with jalapeño jam and melted pepper jack sauce.

ImpossibleTM Smash Burger

55 min
  • 4Servings
  • 12Ingredients
  • Not Too Tricky
impossible™ smash burger
An Impossible Grilled Kofta Wrap with chermoula dressed cucumber salad and lemon coconut yogurt.

ImpossibleTM Grilled Kofta Wrap

70 min
  • 4Servings
  • 23Ingredients
  • Not Too Tricky
impossible™ grilled kofta wrap
Impossible Juicy Lucy Burger, sliced in half, showing delicious cheese melted in the center of the burger.

ImpossibleTM Juicy Lucy Burger

60 min
  • 3Servings
  • 12Ingredients
  • Super Easy
impossible™ juicy lucy burger

Now Serving Impossible Beef

We're excited to partner with renowned local chefs to bring Impossible Beef to New Zealand.

Creative & CEO, Mimi Gilmour from Burger Burger restaurant

Burger Burger - Creative & CEO, Mimi Gilmour

Image of Impossible™ Pita from Fatima's restaurant

Fatima's - ImpossibleTM Beef Chawarma

Image of Impossible™ Mince & Cheese Pies from Ashby Cafe

Ashby Cafe - ImpossibleTM Mince & Cheese Pies

Blue background with a world map on the right in beige. Blue background with a world map on the right in beige.



All this scrolling got you hungry? Find the restaurants and grocery stores that offer Impossible products near you! Click below to find the closest one.


The core of our mission is aimed at making the food system truly sustainable by 2035. By eating meat made from plants (instead of meat made from animals), we can drastically cut our carbon footprint, save water supplies and help ensure that our planet is here not just tomorrow -- but for future generations. With Impossible Beef, it’s never been more delicious to save the planet.

Decorative Image of the planet earth
Decorative Image of the planet earth



Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.


You have questions? We have answers.

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