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TO SAVE MEAT. AND EARTH.

We’ve been eating meat since we lived in caves. And today, some of our most magical moments together happen around meat: Weekend barbecues. Midnight fast-food runs. Taco Tuesdays. Hot dogs at the ballpark. Those moments are special, and we never want them to end. But using animals to make meat is a prehistoric and destructive technology. Animal agriculture occupies almost half the land on earth, consumes a quarter of our freshwater and destroys our ecosystems. So we’re doing something about it: We found a way to make meat using plants, so that we never have to use animals again. That way, we can eat all the meat we want, for as long as we want. And save the best planet in the known universe.

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MORE ON OUR MISSION

(JOIN THE MOVEMENT)

EAT MEAT. SAVE EARTH.

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Feel good about biting into an Impossible™ Burger – or bao or meatball. No animal, no compromise. Just one Impossible™ Burger (instead of a burger made from cows) will save the equivalent of:

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Mission Page: Facts

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75

SQ FT OF LAND

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1

HALF TUB OF BATHWATER

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18

MILES OF EMISSIONS IN A CAR

DO YOUR PART. EAT UP.

Hungry to make a difference? Use the locator to find the Impossible™ nearby.

#MISSIONEARTH

EAT A BURGER.SAVE THE WORLD.

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