RETAIL MEDIA KIT
IMPOSSIBLE ACCELERATES RETAIL EXPANSION WITH KROGER
The Impossible™ Burger is now available in 1,700 grocery stores nationwide owned by The Kroger Co., America’s largest grocery retailer. Impossible Foods expects to expand our retail footprint 50-fold in 2020 as demand for Impossible Burger skyrockets among home chefs. We are also now taking pre-orders for its inaugural cookbook and donating proceeds as part of its “social good” programs to feed Americans during COVID-19.