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MAKING MEAT HISTORY

Impossible™ Beef From Plants:

19G PROTEIN*

as much protein
as animal beef

CRAVEABLE TASTE**

that meat
lovers love

BETTER FOR THE PLANET

96% less land, 92% less water, and 91%
less GHG emissions than animal beef***

* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content

** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.

*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)

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