

#MeatGoals
100% Mouthwatering
The flavor you love with 19 grams of protein per serving.
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(#MeatGoals)
THE FLAVOR YOU CRAVE
Meet Impossible™ Burger: It’s made from plants, for people who love meat, and cooks like ground beef. It packs 19 grams of plant-based protein per serving and mouthwatering flavor in every delicious bite.
Finally, you can have your favorite meaty dish and love it too. Now that's #MeatGoals.

BE GOOD TO YOUR TASTEBUDS AND THE PLANET
Every time you eat Impossible™ Beef Made From Plants (instead of beef from a cow), you use:

96%
Less Land

92%
Less Water

91%
Less GHG Emissions
How to Cook
Made from plants for people who love meat. Spiced, sauced, braised, grilled — you name it! If you know how to cook ground beef, you know how to cook Impossible Burger.

FROM SAUTÉS...

TO MEATBALLS...

TO BURGERS AND MORE!
WHAT TO COOK
Impossible Burger is super easy to use in all of the favorite recipes you know and love.