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New Year New You desktop image impossible burger pack and impossible patty melt on blue backgroundNew Year New You desktop image impossible burger pack and impossible patty melt on blue background

#MeatGoals

100% Mouthwatering

The flavor you love with 19 grams of protein per serving.

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(#MeatGoals)

THE FLAVOR YOU CRAVE

Meet Impossible™ Burger: It’s made from plants, for people who love meat, and cooks like ground beef. It packs 19 grams of plant-based protein per serving and mouthwatering flavor in every delicious bite.

Finally, you can have your favorite meaty dish and love it too. Now that's #MeatGoals.

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible™ Beef Made From Plants (instead of beef from a cow), you use:

96%

Less Land

87%

Less Water

89%

Less GHG Emissions

How to Cook

Made from plants for people who love meat. Spiced, sauced, braised, grilled — you name it! If you know how to cook ground beef, you know how to cook Impossible Burger.

FROM SAUTÉS...

TO MEATBALLS...

TO BURGERS AND MORE!

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