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#MeatGoals

100% Mouthwatering

The flavor you love with 19 grams of protein per serving.

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(#MeatGoals)

THE FLAVOR YOU CRAVE

Meet Impossible™ Burger: It’s made from plants, for people who love meat, and cooks like ground beef. It packs 19 grams of plant-based protein per serving and mouthwatering flavor in every delicious bite.

Finally, you can have your favorite meaty dish and love it too. Now that's #MeatGoals.

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BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible™ Beef Meat From Plants (instead of beef from a cow), you use:

Less Land

Less Water

Less GHG Emissions

How to Cook

Made from plants for people who love meat. Spiced, sauced, braised, grilled — you name it! If you know how to cook ground beef, you know how to cook Impossible Burger.