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Taste the Impossible

Impossible™ Beef From Plants:

19G PROTEIN*

as much protein
as animal beef

CRAVEABLE TASTE**

that meat
lovers love

BETTER FOR THE PLANET

96% less land, 92% less water, and 91%
less GHG emissions than animal beef***

* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content

** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.

*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)

MEET OUR NEWEST, BIGGEST, BEEFIEST, JUICIEST BURGERS

Indulge your taste buds with our beefier, thicker, and juicier burger patties, Impossible™ Indulgent Burger Patties Made From Plants. Like premium animal beef, our newest burger patties are great for special occasions where high quality, taste, and indulgence take priority. Try them in addition to our original quarter-pound burger patties. 

82% of consumers thought that Impossible Indulgent Burger Patties Made From Plants tasted as good as or better than ground beef from cows.1 

1. Based on a blind taste test of naked patties by 205 consumers in February 2023

A juicy, thick Impossible™ Indulgent Burger patty with goat cheese aioli, charred tomato slices, red onion jam, and green pistou sausage, all on a toasted brioche bun, served on a plate with a side of crispy fries and ketchup.
A juicy, thick Impossible™ Indulgent Burger patty with goat cheese aioli, charred tomato slices, red onion jam, and green pistou sausage, all on a toasted brioche bun, served on a plate with a side of crispy fries and ketchup.
Blue background with a world map on the right in beige. Blue background with a world map on the right in beige.

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All this scrolling got you hungry? Find the restaurants and grocery stores that offer Impossible products near you! Click below to find the closest one.

TO HELP SAVE EARTH

By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, use less water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef Made From Plants, it’s never been more delicious to help save the planet. 

Decorative Image of the planet earth
Decorative Image of the planet earth

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Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

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