IMPOSSIBLETM BEEF MADE FROM PLANTS
ImpossibleTM Beef
Made from plants for people who love ground beef—with the delicious taste you know and love!
(CHECK OUT WHAT'S INSIDE)
Flavour
Turns out the key to meat flavour is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavour) adds a savoury kick.
Fat
Coconut and sunflower oils give Impossible™ Beef its juicy sizzle.
Binders
Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.
PRODUCT DETAILS
Water, Plant Protein (21%) (Soy), Sunflower Oil, Coconut Oil, Thickener (INS 461), Glutamic Acid, Natural Flavours, Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (INS 307b), Vitamins and Minerals (Zinc Gluconate, Niacin (Vitamin B3), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).
Contains: Soy
Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.
START EXPERIENCING IMPOSSIBLE BEEF
GET A TASTE OF IMPOSSIBLE BEEF
Want to try Impossible Beef? From burgers, tacos, kofta, dumplings, and pasta in your favourite restaurant dishes.
(YOUR IMPACT)
GRILL BURGERS. NOT THE PLANET.
Eating Impossible™ Beef Made From Plants instead of beef from a cow (produced in the US) means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions.
