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Introducing ImpossibleTM Beef and Chicken

Now available in the Middle East

ABOUT US

Impossible Foods makes delicious meat from plants, with a much smaller environmental footprint than meat from animals. 

Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture occupies nearly half of the world’s land, is responsible for 15% of global greenhouse gas emissions and consumes 25% of the world’s freshwater. When we eat meat made from plants, we can drastically cut our carbon footprint, save water supplies and use a small fraction of the land.

We debuted our first product, Impossible™ Burger, in the U.S. in 2016, and we plan to commercialize additional meat, fish and dairy products around the world. Impossible Foods is based in California, and its products are available in tens of thousands of restaurants and retail stores across the U.S., Canada, Singapore, and Hong Kong. Now, we're excited to debut Impossible Burger in the Middle East with our restaurant partners in the United Arab Emirates. In 2021, we debuted Impossible™ Beef in the United Arab Emirates with regionally-acclaimed restaurant partners. In 2023, we expanded our product offering with the launch of Impossible™ Chicken Nuggets.

(Meet Chicken Nuggets)

How do we get our chicken so tender, juicy, and delicious?

Impossible Chicken Nuggets Made From Plants is made with soy protein to deliver that meaty bite. This plant-based protein is a good source of—yep!—protein, as well as essential minerals like potassium. Sunflower oil gives Impossible Chicken its juiciness. And holding it all together is methylcellulose (a common binder in sauces, jams, even ice cream) and food starch (a carbohydrate regularly used in foods like canned soup). A blend of herbs and seasoning gives our plant-based chicken a delicious, savory flavor. And lastly, wheat flour creates golden-brown breadcrumbs to give it a crispy coating.

Impossible chicken nuggets in a container with a toothpick flag next to a container of ketchup on a tray with Impossible branded paper.
Impossible chicken nuggets in a container with a toothpick flag next to a container of ketchup on a tray with Impossible branded paper.

IMPOSSIBLE CHICKEN HEALTH & NUTRITION

Impossible Chicken Nuggets Ingredients

Ingredients: Water, Wheat Flour, Soy Protein Concentrate, Soybean Oil, Sunflower Oil, , 2% or less Of: Potato Starch, Methylcellulose, Natural Flavors, Salt, Cultured Dextrose, Wheat Gluten, Yeast Extract, Yellow Corn Flour, Dextrose, Food Starch Modified, Sugar, Garlic Powder, Onion Powder, Spices, Leavening (Cream of Tartar, Sodium Bicarbonate), Dried Yeast, Paprika Extract (for color), Mixed Tocopherols (Antioxidant) Vitamins and Minerals: (Zinc Gluconate, Niacin (Vitamin B3), Calcium Pantothenate (Vitamin B5), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12). Contains: Soy, Wheat

MEET IMPOSSIBLE BURGER

To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavor and aroma of meat.

Today, we use heme as the “magic ingredient” that makes Impossible™ Burger unbelievably meaty.

Impossible Burger hero image griddle plant based burger with green background Plant Based Protein Foods
Impossible Burger hero image griddle plant based burger with green background Plant Based Protein Foods

IMPOSSIBLE BURGER HEALTH & NUTRITION

Impossible™ Burger, sizzles, cooks and tastes like beef from cows* -- but it’s made from plants, packed with nutrients, and much better for the planet. Plus, it’s kosher, halal and gluten-free certified.

Nutritional Icons protein antibiotics cholesterol saturated fat horizontal

Impossible Beef Ingredients

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate, Vitamins and Minerals (Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12). Contains: Soy

JOIN THE MOVEMENT.
SAVE THE PLANET.

Every time you eat Impossible Burger (instead of beef from a cow produced in the U.S.) and Impossible Chicken (instead of chicken from an animal produced in the U.S.), you are using:

LESS LAND
LESS GHG EMISSIONS
LESS WATER

Now Serving ImpossibleTM products

We're excited to partner with renowned local chefs to bring ImpossibleTM Products to the Middle East.

Image of Chef Giovanni Ledon at Akira Back Restaurant

Chef Giovanni Ledon - Akira Back

Image of Chef Steve Flawith from Pickl restaurant

Chef and Co-Founder Steve Flawith - Pickl

Image of Chef Saradhi Dakara at The Maine Restaurant

Chef Saradhi Dakara - The Maine

Image of Impossible Burger Patties and Brick Packages for a Restaurant OperatorImage of Impossible Burger Patties and Brick Packages for a Restaurant Operator

PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

Email a distributor at [email protected]

GUIDE TO SELLING

Want more instructions on how to train your staff, write your menu and cook with Impossible™ Burger? Download our guides!

DELICIOUS, INNOVATIVE & AWARD-WINNING

Impossible products have won the hearts of chefs, food critics and consumers alike:

HAVE QUESTIONS?

We have answers.

Read on

   


*In home usage studies, 69% of 704 U.S. consumers who cooked with Impossible™ Burger thought the taste was comparable to or better than ground beef from cows, and 78% of 407 U.S. consumers thought it sizzled like ground beef from cows.

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