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(Launch a new menu)

Event Overview

Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.

What's inside:

  • Culinary ideation & menu development

  • How to create an omnichannel promotional plan that drives sales

  • Attract a younger audience with a culturally relevant marketing strategy

(Meet the Experts)

Speakers

Get to know the strategists behind Rubio's wildly successful menu rollout and launch

Justin Mosel

Director of Culinary, Rubio's Restaurants, Inc

Jennifer Scheer

Director of Marketing, Rubio's Restaurants, Inc

Terry Splane

Growth Foodservice Marketing, National Accounts, Impossible Foods

現正供應 IMPOSSIBLE?加入我們的 食品服務合作夥伴郵寄名單。

本人同意 Impossible Foods 使用我的個人資料 (包括我的電郵地址),向本人寄送關於 Impossible Foods 服務和產品的商業電子訊息,包括電郵。同意並非購買消費的條件。如果本人身處美國境外,本人同意將我的資料轉移至美國。