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World Environment Month

Sustainability Starts From Your Plate

(Small Actions, Big Change)

EAT MEAT (MADE FROM PLANTS), SAVE THE PLANET

We did the math: If we end our reliance on animal agriculture, we would gain ourselves *30 years* to solve the climate crisis.

That’s because the greenhouse gas footprint of animal agriculture rivals that of all travel COMBINED. And while forests are the key to sucking carbon out of the air, they’re being cut down — 30% of Earth's land is used for livestock production.

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible™ Beef Made From Plants (instead of beef from a cow), you use:

Impossible land sustainability icon
Less Land
Impossible sustainability water icon
Less Water
Impossible GHG sustainability icon
Less GHG Emissions

BIG FLAVOR. TINY FOOTPRINT.

Every time you eat Impossible™ Pork Made From Plants (instead of pork from a pig), you use:

82%
LESS LAND
85%
LESS WATER
73%
LESS GHG EMISSIONS

Get Involved

Want to join our mission? To celebrate World Environment Day on June 5, we are working with 50 restaurants, that’s more than 200 outlets, in Hong Kong in June to serve up a range of delicious Impossible™ dishes and encourage YOU to choose meat made from plants over animal meat as part of the solution to climate change. You can also take part by purchasing Impossible™ Beef Made From Plants at your nearest ParkNShop supermarket or online on ParkNShop.com(opens in a new tab) . What’s more? We’ll work with One Tree Planted(opens in a new tab) and plant trees on your behalf too!

It’s not too late. We can turn back the clock on climate change — and the solution is more delicious than difficult.

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