Award-winning. Craveworthy. Delicious.
THERE’S A NEW INDULGENT BURGER ON THE MENU
People love eating meat. But they also want to make better choices. So we decided to take action for planet AND palate. Our first product, the award-winning Impossible Beef, is a massive hit with consumers and foodservice operators because of its meaty taste, premium quality and versatility.
That’s why we’re carried in thousands of locations -- from retail & restaurant chains to cafes, schools and amusement parks-- anywhere consumers can get their hands on it! Because let’s be honest, who wants to eat a veggie patty?
(We Look Good on Your Menu)
Made From Plants
Anything you can do with ground meat you can do with Impossible Beef. Grilled, sauced, braised, steamed — you name it.
(Our Secret Sauce)
With Love. From the Earth.
We pride ourselves on using ingredients that benefit both people and planet. Check out what goes into our award-winning products.
IMPOSSIBLE BEEF IN THE NEWS
Check out what the industry has to say about Impossible Beef.
(Let's Get Cooking)
How to Cook Impossible Beef
We've put together our best tips to help your culinary staff create delicious dishes with Impossible Beef. From burgers to pizza, lasagna, stir-fries, dumplings, soup and more, we've got you covered. If you can cook with ground meat, you can cook with Impossible Beef.
(NOT SERVING YET?)
PUT MORE MEAT ON YOUR MENU
Consumers everywhere are asking for Impossible products. Join the movement by serving it at your restaurant. Fill out your info below to get started!