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Award-winning. Craveworthy. Delicious.

ImpossibleTM Beef Made From Plants is made for people who love eating meat. Businesses that serve ImpossibleTM dishes have experienced increased growth, traffic and demand. Are you ready to be next?

(Breaking News)

There’s a new burger on the menu.

People love eating meat. But they also want to make better choices. So we decided to take action for planet AND palate. Our first product, the award-winning Impossible Beef, is a massive hit with consumers and foodservice operators because of its meaty taste, premium quality and versatility.

That’s why we’re carried in thousands of locations -- from retail & restaurant chains to cafes, schools and amusement parks-- anywhere consumers can get their hands on it! Because let’s be honest, who wants to eat a veggie patty?

(We Look Good on Your Menu)

Mouth-watering Meat
Made From Plants

Anything you can do with ground meat you can do with Impossible Beef. Grilled, sauced, braised, steamed — you name it.

Food HeroHands Pizza
Impossible Burger patty melt with cheese and caramelized onions on blue plate

(Our Secret Sauce)

With Love. From the Earth.

We pride ourselves on using ingredients that benefit both people and planet. Check out what goes into our award-winning products.

Impossible beef ingredients. Protein of soy, flavor of heme and yeast, fat of coconut and sunflower oils, and binder of food starch.

(Let's Get Cooking)

How to Cook Impossible Beef

We've put together our best tips to help your culinary staff create delicious dishes with Impossible Beef. From burgers to pizza, lasagna, stir-fries, dumplings, soup and more, we've got you covered. If you can cook with ground meat, you can cook with Impossible Beef.

(NOT SERVING YET?)

PUT MORE MEAT ON YOUR MENU

Consumers everywhere are asking for Impossible products. Join the movement by serving it at your restaurant. Fill out your info below to get started!

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