Check out some guidelines and helpful tips for talking about Impossible Burger with shoppers in the video below.
It’s meat made from plants! It cooks, tastes, and sizzles like ground beef, but is way better for the planet.*
Impossible Burger is delicious, packed with nutrients, and is way better for the planet than meat from cows — it requires 96% less land and 87% less water to produce, and generates 89% fewer greenhouse gas emissions.
Impossible Burger is comparable in nutrition to 80/20 ground beef —it contains 19g of protein and is an excellent source of iron. But unlike beef, it has 0 mg of cholesterol, 14 g of total fat (that's 35% less than 80/20 ground beef!), and 8 g of saturated fat per 4 oz serving. It also contains no antibiotics or animal hormones.
Impossible Burger cooks and handles like ground beef — grilled, sautéed, baked, sauced, you name it. You can use Impossible Burger as a direct replacement for beef in your favorite recipes, from burgers to tacos to meatballs to lasagna.
In fact, Impossible Burger only shrinks 10% or less when cooking -- far less than traditional 80/20 ground beef from cows, which loses approximately 25% of its weight when cooking. So you get even more bang for your buck with Impossible Burger.
*In a home usage study of 254 consumers who cooked with Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows
Anything you can make with ground beef you can make with Impossible Burger. Fire up the grill (or skillet or saucepan). Here’s some inspiration to get you started.
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