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ImpossibleTM Beef Made From Plants, 340G Pack

Impossible Beef is made from plants to satisfy your beef cravings. It cooks like ground beef and tastes great in all your favorite ground meat recipes — dumplings, meatballs, stir-fries, you name it! Because it’s made from plants, a 113g serving of Impossible Beef has:

18.9g protein (same as USDA 80/20 ground beef from cows!)*

0 mg cholesterol (compared to 80 mg)*

12.8g total fat (compared to 23g)*

5.9g saturated fat (compared to 9g)*

No animal hormones or antibiotics

Impossible Beef is also way better for the planet and uses 96% less land, 92% less water, and generates 91% less GHG emissions than beef from a cow.

*compared to a 113g serving of USDA 80/20 ground beef from cows

Available in Hong Kong

Available in Singapore

(OUR RECIPE)

WITH LOVE. FROM EARTH.

Impossible beef ingredients. Protein of soy, flavor of heme and yeast, fat of coconut and sunflower oils, and binder of food starch.

Cooks Like Ground Beef

Made from plants for people who love meat. Spiced, sauced, braised, grilled, you name it -- if you know how to cook ground beef, you know how to cook Impossible Beef. 

image of illustrations of a Grill, Cast Iron, Griddle, or Anything like on a campfire.

Impossible Burger crumbles in a cast iron pan

FROM SAUTÉS...

Impossible Burger meatballs in a cast iron skillet

TO MEATBALLS...

Impossible Burger Cooking on Grill Application Card

TO PATTIES AND MORE!

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible Beef (instead of beef from a cow), you use:

96%

Less Land

92%

Less Water

91%

Less GHG Emissions

Ingredients

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate Vitamins and Minerals: Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12. Contains: Soy

Get to know us

WHAT IS IMPOSSIBLE BEEF?

Impossible Beef is meat made from plants! It cooks, tastes, and sizzles like ground beef*, but is way better for the planet.

WHERE CAN I BUY IMPOSSIBLE BEEF?

Ready to cook up the Impossible Beef at home? It's available in supermarkets around the United States, Australia, New Zealand, Canada, Hong Kong, Macau, and Singapore.

Check out our store locator to find the store nearest you.

WHAT IS IMPOSSIBLE BEEF MADE OF?

Impossible Beef is made from proteins, flavors, fats, and binders. The key difference from your average beef burger? Impossible Beef is made from plants. Here’s an overview:

Protein from soy

Flavor from heme (the molecule that makes meat taste, well, meaty)

Fat from coconut and sunflower oils make it sizzle on the griddle

Binders, methylcellulose and food starch, hold it together so you can make anything you want -- meatballs, dumplings, patties, and more.

HOW DOES IMPOSSIBLE BEEF COMPARE TO BEEF FROM COWS, NUTRITIONALLY? 

Impossible Beef contains 18.9g of protein and is an excellent source of iron. But unlike beef from cows, it has 0 mg of cholesterol and 12.8g of total fat (40% less than USDA 80/20 ground beef from cows!**) and 5.9g of saturated fat per 113g serving. It also contains no animal hormones or antibiotics.

HOW DO I COOK IMPOSSIBLE BEEF?

One of the best parts about cooking the Impossible Beef at home is that you already know how to do it. Just use it in any recipe that calls for ground meat. Mix it with spices like ground meat. Form it into patties like ground meat. Brown it in a pan like ground meat. Need we go on?

Visit our recipe hub to get cooking.

MORE QUESTIONS?

If you have other questions, we're here to help. For more info, check out our FAQs(opens in a new tab).

*In-home use test conducted with 150 US consumers in Dec 2021 **USDA 80/20 ground beef from cows contains 23 g of fat per 113 g serving

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