WE’RE ON A MISSION
TO SAVE MEAT. AND EARTH.
We’ve been eating meat since we lived in caves. And today, some of our most magical moments together happen around meat: Weekend barbecues. Midnight fast-food runs. Hot dogs at the ballpark. Those moments are special, and we never want them to end. But using animals to make meat is a prehistoric and destructive technology. We’re making meat from plants so that we never have to use animals again. That way, we can eat all the meat we want, for as long as we want. And save the best planet in the known universe.
(ENVIRONMENTAL FOOTPRINT)
MEASURE YOUR IMPACT
Want to see how much water and land you save, and how many greenhouse gas emissions you prevent every time you choose an Impossible Burger over a burger from cows? Use this Impact Calculator to track your personal environmental progress, and share your results to inspire others to make the same choices.
(JOIN THE MOVEMENT)
EAT MEAT. SAVE EARTH.
Feel good about biting into an Impossible™ Burger – or bao or meatball. Just one Impossible Burger (instead of a burger made from cows) will save the equivalent of:
96%
LESS LAND
87%
LESS WATER
89%
FEWER GHG EMISSIONS
(MAKING CHANGE)
2019 IMPACT REPORT
Every year we publish an Impact Report, documenting our progress toward a more sustainable food system. Reflecting on the big and the small, this year we focused on agricultural footprints, our zero waste journey, the next generation of influencers and activists, and more.