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(Launch a new menu)

Event Overview

Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.

What's inside:

  • Culinary ideation & menu development

  • How to create an omnichannel promotional plan that drives sales

  • Attract a younger audience with a culturally relevant marketing strategy

(Meet the Experts)

Speakers

Get to know the strategists behind Rubio's wildly successful menu rollout and launch

Justin Mosel

Director of Culinary, Rubio's Restaurants, Inc

Jennifer Scheer

Director of Marketing, Rubio's Restaurants, Inc

Terry Splane

Growth Foodservice Marketing, National Accounts, Impossible Foods

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