(Launch a new menu)
Event Overview
Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.
What's inside:
Culinary ideation & menu development
How to create an omnichannel promotional plan that drives sales
Attract a younger audience with a culturally relevant marketing strategy
(Meet the Experts)
Speakers
Get to know the strategists behind Rubio's wildly successful menu rollout and launch
Justin Mosel
Director of Culinary, Rubio's Restaurants, Inc
Jennifer Scheer
Director of Marketing, Rubio's Restaurants, Inc
Terry Splane
Growth Foodservice Marketing, National Accounts, Impossible Foods