The Secrets of a Red Carpet Menu Rollout
READY TO SHAKE THINGS UP AND ADD NEW ITEMS TO YOUR MENU?
(Juicy Secrets Inside)
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Learn how Rubio’s Coastal Grill approached adding Impossible™ products to their menu and driving sales through effective omnichannel marketing strategies.
(Launch a new menu)
Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.
Culinary ideation & menu development
How to create an omnichannel promotional plan that drives sales
Attract a younger audience with a culturally relevant marketing strategy
(Meet the Experts)
Get to know the strategists behind Rubio's wildly successful menu rollout and launch
Director of Culinary, Rubio's Restaurants, Inc
Director of Marketing, Rubio's Restaurants, Inc
Growth Foodservice Marketing, National Accounts, Impossible Foods