Americans love Chicken Nuggets. Last year alone, American consumers ate more than 970 million pounds at restaurants. That’s over 20 billion chicken nuggets!*
That’s not all that they love -- plant-based proteins are projected to grow 35% on menus this year and a record 42% of restaurant visitors agree(opens in a new tab) that they expect all fast food restaurants to offer a plant-based food option by now. When you factor in parents, that number nearly doubles.
Do you have a delicious plant-based chicken option on your menu that can please diners of all ages? If not, allow us to introduce you to your customers’ newest obsession: Impossible™ Chicken Nuggets Made From Plants. If you do have an option, keep reading, because you’re going to want to add these irresistible nuggets to the menu.
What are Impossible™ Chicken Nuggets Made From Plants?
Impossible Chicken Nuggets are crispy, tender nuggets that are specifically designed for restaurant deep fryers and ready in under 3 minutes. We took the classic family favorite and re-created the irresistible crunchy, juicy texture guests love from chicken, with plants.
Each 80g serving of Impossible Chicken Nuggets contains the satisfying flavor and protein your guests love from animal chicken nuggets, but with:**
40% less saturated fat
25% less total fat
No animal hormones***
In addition, Impossible Chicken Nuggets use 49% less land, 44% less water and generate 36% less GHG emissions than animal chicken nuggets, so they’re better for the planet as well!𛲅
How do we make meat from plants?
Impossible Foods is different from other companies because we are innovators at heart. We’ve spent a decade obsessing over, and perfecting, the art of making delicious meat from plants. Our goal isn’t to create products that vegans or vegetarians love -- we make products that everyone loves, regardless of their dietary preferences.
To create Impossible Chicken Nuggets, we broke down the flavor and texture components of chicken, then re-created those with plant-based ingredients:
We mimicked components of animal flavoring at the micro-nutrient level with a proprietary blend of amino acids, herbs, spices and sugars.
We evaluated hundreds of plant-based flours, oils and proteins before selecting exactly the right types and combinations for their fibrosity and texture to create an unmistakable chew and mouthfeel.
How do Impossible Chicken Nuggets Taste?
Our years of research and expertise in plant-based proteins have paid off, because meat eaters love our chicken nuggets. Our products are so good that they outperform the animal — in our blinded taste tests, meat-eaters prefer Impossible Chicken Nuggets served in restaurants 74% to 26% in a head to head comparison with the leading animal chicken nuggets.𛲅𛲅
Meat-eaters prefer Impossible Chicken Nuggets served in restaurants 74% to 26% in a head to head comparison with the leading animal chicken nuggets.
Our company’s success reflects a new ‘flexitarian’ diet where consumers are choosing to reduce meat consumption and eat more plant-based meat, citing curiosity, health, variety in diet and the environment as the motivating factors.
All of this demand and interest in plant-based meat is driving category growth, and while there are a lot of emerging players, it's important to important to remember that taste is what keeps consumers coming back for more:
The #1 factor in choosing which restaurant to buy chicken nuggets from is taste𛲅𛲅𛲅
87% of plant-based meat triers say taste is the reason they repeat𛲅𛲅𛲅𛲅
Tip: As you think about adding more meat made from plants to the menu, consider your customers and ask yourself what kind of experience you want to give them. If your goal is to serve up menu items that don’t taste like meat but are more grain or bean-based, Impossible Chicken Nuggets may not be for you. If your goal is to provide delicious menu items that appeal to all eaters (meat eaters, flexitarians and everything in between), then consider adding Impossible Chicken Nuggets to the menu, and watch as your guests eat them up.
Quick and Easy Menu Inspiration
Nothing pleases diners more than delicious, convenient and classic menu offerings. And the best part? All of these meals can be made quickly because Impossible Chicken Nuggets were designed specifically for restaurant deep fryers and cook in under 3 minutes.
1. Appetizer: Impossible™ Buffalo Chicken Nuggets
2. Lunch: Impossible™ Chicken Sandwich or Wrap
3. Dinner: Impossible™ Chicken Salad
4. Kids Meal: Impossible Chicken Nuggets
Interested in carrying Impossible Chicken Nuggets at your restaurant? Request a Sample!(opens in a new tab)
* Numerator data L52W ending 10/31/20
**USDA Chicken Nuggets contain 12 g total fat and 2.5 g of saturated fat while Impossible Chicken Nuggets Made From Plants contains 9 g total fat and 1.5 g of saturated fat per 80 g serving.
***Federal regulations prohibit the use of hormones in poultry.
𛲅Based on a preliminary Impossible Foods Life Cycle Assessment of Impossible Chicken Nuggets formulation
𛲅𛲅In a blind taste test in Irving, TX, of 201 meat-eating consumers, many of whom regularly eat plant-based products, 74% preferred Impossible Chicken Nuggets (restaurant product).
𛲅𛲅𛲅 YouGov Chicken Nuggets March 2020
𛲅𛲅𛲅𛲅 Datassentials 2021 Plant Based Meat State of Industry Report