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Impossible_Beef__Retail_Brick_Green_Blue_2560 x 1586
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SAVE THE PLANET. KEEP THE CHANGE.

GET IMPOSSIBLETM BEEF MADE FROM PLANTS AT NEW LOWER PRICES

(Even More Delicious)

Rolling Out Lower Prices

Impossible Beef packs 19 grams of plant-based protein per serving and mouthwatering flavor in every bite – and now it’s more affordable than ever.  Coming soon, suggested retail prices of Impossible Beef will be about 20% less at supermarkets* in Hong Kong and Singapore.

 *On-shelf prices may vary. Pricing is at the sole discretion of retailers. Updated price reflected across the next few months.

(MADE FROM PLANTS)

INTRODUCING OUR INGREDIENTS

Impossible Beef cooks and tastes* like meat from cows, but is made from plants. Our recipe was created by chefs, scientists, and nutrition experts using basic components found commonly in other foods. Some of these ingredients might sound complex, but the truth is simple: Our products are better for the planet.

*In a home usage study, 70% of 254 US consumers who cooked with Impossible Beef thought the taste was comparable to or better than ground beef from cows.

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(OUR RECIPE)

WITH LOVE. FROM EARTH.

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible Beef (instead of beef from a cow), you use:

Less Land

96%

Less Water

87%

Less GHG Emissions

89%

Find Impossible Beef Near Me

Impossible Beef is now in more places than ever. On-shelf prices may vary during this time.

No locations in your area.

(GET INSPIRED)

COOK IT LIKE GROUND MEAT

Add Impossible Beef to all of your favorite recipes, from a weeknight stir-fry to family lasagna. And get creative with some new ones developed by Impossible Chef J. Michael Melton.