(Launch a new menu)
Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.
Culinary ideation & menu development
How to create an omnichannel promotional plan that drives sales
Attract a younger audience with a culturally relevant marketing strategy
(Meet the Experts)
Get to know the strategists behind Rubio's wildly successful menu rollout and launch