(LEARN MORE)

(SUPPLY UPDATE)

TO OUR FOODSERVICE FAMILY

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Thanks to you, demand for the Impossible™ Burger is at an all-time high, and we know some of you are running short on supply. We’re working 24/7 to make more Impossible Burger. In the meantime, here are some resources to help you answer questions and make the most of what you have.

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YOU MIGHT ASK...

WHY CAN’T I ORDER THE IMPOSSIBLE BURGER?

Demand for the Impossible™ has skyrocketed since the beginning of this year, and we’re working hard to make more product -- fast.

WHAT’S BEING DONE TO SOLVE THIS?

We’re actively recruiting manufacturing talent, and adding a third shift. We expect to have a second manufacturing line up, fully staffed and ramped up in the fall. To maximize production efficiency, we're also simplifying our SKUs -- meaning we’ll be exclusively making bricks instead of patties. (We’ve included some culinary guidelines on this to help.)

WHEN WILL I BE ABLE TO ORDER MORE IMPOSSIBLE BURGER?

We’re anticipating to double our manufacturing capacity by the fall. We’ll keep you posted on our progress!

(COMING SOON)

GIVE YOUR CUSTOMERS THE LOWDOWN 

You’ve probably gotten a few questions from your customers. As we increase production, we’re creating some free tools to help you answer them. Check back to see when they are available for order!

'BE RIGHT BACK' INFO CARDS

Share these cards with your customers to let them know what’s happening.

‘SOLD OUT’ STICKER

Add this sticker to your menu to let people know that Impossible Burger is sold out.

(THE PATTY PROCESS)

FROM BRICKS TO BURGERS

Starting this month, we’ll be shipping exclusively bricks of Impossible™ Burger -- no patties -- to maximize production efficiency. Thanks for your cooperation! We know this complicates the pattying process, so we’ve created this simple guide to help you make the most of the Impossible™.

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