Meat-eaters don’t love “veggie burgers” or “fake meat.” Yes, Impossible meat is plant-based, but it wasn’t made for vegans. It’s actually made for people who love meat. Familiarize everyone on your staff with the Impossible basics, and the best way to present them to customers.
Impossible may be plant-based, but it’s made for people who love meat. Here’s how to promote it on your menu so your customers know what it is and why they should order it.
Those words can turn customers off. We recommend saying “plant-based”: it sounds tastier, and it’s how consumers are talking about it now.
More and more people recognize the Impossible brand. Help them recognize it on your menu by using “Impossible Burger” rather than a “vegan,” “veggie,” or even “plant-based burger.”
Impossible meat tastes great in any ground beef dish. Letting customers sub Impossible meat for ground beef can help more people enjoy more of your menu.
Love the taste of ground beef? Then you’ll love the taste of Impossible™.
It has the same amount of protein as 80/20 ground beef from a cow.
It’s a dietary source of iron, fiber and calcium.
Because it’s made from plants, it has 0 mg of cholesterol (14g total fat per serving).
Impossible meat has no animal hormones or antibiotics.
It requires way less land and water than cows, and produces a fraction of the emissions.
We want to make it as easy as possible to train your staff. This training guide and quiz will get your front-of-house team up to speed.
Selling Impossible for the first time, or launching a new Impossible menu item? Let your fans know by posting on your social media channels. Together we can reach new customers and old fans, and bring more traffic to your restaurant.
People love finding food that other people love. Show them the way by reposting photos of your customers enjoying Impossible in your restaurant. Every Friday we repost our favorite fan posts -- the more you post, the more word will spread!
Get noticed. #ImpossibleBurger has over 77,000 photos on Instagram! And not just of burgers. Take advantage of the hype by sharing your Impossible creations.
Connect with us on social, and we might even share your posts! Tag @Impossible-Foods on Instagram and @ImpossibleFoods on Twitter to see if you get featured on our channels.
Our recipe is primarily made from soy protein. It also contains potato protein, coconut and sunflower oil (which gives it its sizzle) and heme (which makes meat taste like meat).
Our recipe is plant-based, nut-free and dairy free. It contains soy.
In 2019, we debuted the a new version of the Impossible Burger. It’s tastier, juicier, and all-around better -- and it’s the one you’re probably serving today. Read about the original recipe here.
Meat is just a combination of protein, fats and flavors. We make our meat the same way, but we use plant-based ingredients instead of animals.
Impossible meat is the only plant-based meat that has heme, which is why it’s so delicious. Heme is a molecule found in all living things – both plants and animals – that gives meat it’s unmistakably meaty flavor. Our heme is derived from soybeans and produced by fermenting genetically modified yeast (similar to how some cheeses and wines are made).