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LET’S SHOW PEOPLE WHAT PLANTS CAN DO 

We make meat from plants. But restaurants (and the people that power them) are the real heroes. Whether you’re a mom-and-pop, a national chain, or anything in between – we’re here to give you the tools and support you need to sell more dishes and grow your business.

DON’T SERVE IMPOSSIBLETM YET?

(CULINARY GUIDE)

COOKING WITH IMPOSSIBLETM

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Impossible meat performs and tastes like meat from a cow. Whether you’re making burgers, baos, or bolognese – the possibilities are endless. If you can cook with ground beef, you can cook with Impossible. Click below to see some tips, tricks and tools for making the magic happen.

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THE NEW NEW IMPOSSIBLETM BURGER

"The original recipe was great. The new one will blow people's minds." – Pat Brown, CEO of Impossible Foods

(FOH TRAINING)

HOW TO TALK ABOUT IMPOSSIBLETM

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There aren’t any products quite like Impossible meat. So we’ve put together some info to help you and your staff talk about it.

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(MARKETING SUPPORT)

HELP IMPOSSIBLETM HELP YOU 

Plant-based food is the fastest growing food category today. It’s a movement, and we want you to profit from it. Below are some tools to help you sell Impossible in your restaurant.

CHECK IT OUT

(IMPOSSIBLE LOCATOR)

GET DISCOVERED.

More than half of the people who visit our website are looking for restaurants that serve Impossible. Make sure they can find you!

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ASK US ANYTHING 

You have questions? We have answers.

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ALL AROUND BETTER

THE NEW NEWIMPOSSIBLE™ BURGER

We just announced our new recipe and can’t wait to get it into your kitchen. Sign up here to get ordering instructions as soon as it’s available from your favorite food distributor.

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