(SCROLL FOR MORE)

(MADE FROM PLANTS)

MEET MEAT

cooking-beef-v2 AnimatedFrames 1264x1000

Love meat? Eat meat. Impossible™ meat delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible. See how our original recipe is made below.

cooking-beef-v2 AnimatedFrames 1264x1000

THE NEW NEW IMPOSSIBLETM BURGER

(JUST THE WAY YOU LIKE IT)

ENDLESS IMPOSSIBILITIES

Break out of the bun. Have the Impossible™ Burger any way you want:

BREAKFAST SANDWICHES

Wake up to the sound of the sizzle. Start the day the Impossible™ way.

Brady Bunch

GIF Sausage Eating 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN BEEF-PIZZA 3833-v2 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN EMPANADAS 1191-v2 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN BURGER-EYES GIF 640x820 17

(INGREDIENTS)

WITH LOVE. FROM EARTH. 

There’s a new Impossible™ Burger in town -- and it’s tastier, more nutritious, and better than ever. What makes this recipe different from the original? Check out the facts below: original on the left, new on the right.

Original Ingredients

ORIGINAL RECIPE

We started with the basics. Wheat and potato protein, coconut oil, heme, and some binders -- konjac and xanthan -- to bring it all together. Check out the full ingredient list on our FAQ page .

New Ingredients

NEW RECIPE

We swapped wheat protein for soy, some coconut oil for sunflower, and introduced a new binder, methylcellulose. Beefier, better for you, and easier to handle.

(NUTRITION)

JUST THE FACTS. 

Nutrition Facts


Serving size4oz (113g)

Amount per serving
Calories290
% Daily Value*
Total Fat17g22%
Saturated Fat14g70%
Trans Fat0g
Cholesterol0mg0%
Sodium580mg25%
Total Carbohydrate7g3%
Dietary Fiber0g0%
Total Sugars<1g
Includes<1g Added Sugars2%
Protein27g28%
Vitamin D0mcg0%
Calcium28mg2%
Iron4mg20%
Potassium348mg8%
Thiamin21.7mg1810%
Riboflavin0.3mg25%
Niacin7mg45%
Vitamin B60.2mg10%
Folate75mcg DFE20%
Vitamin B122.9mcg120%
Phosphorus2mg0%
Zinc4mg35%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Nutrition Facts


Serving size4 oz. (113g)

Amount per serving
Calories240
% Daily Value*
Total Fat14g18%
Saturated Fat8g40%
Trans Fat0g
Cholesterol0mg0%
Sodium370mg16%
Total Carbohydrate9g3%
Dietary Fiber3g11%
Total Sugars<1g
Includes<1g Added Sugars1%
Protein19g31%
Vitamin D0mcg0%
Calcium170mg15%
Iron4.2mg25%
Potassium610mg15%
Thiamin28.2mg2350%
Riboflavin0.4mg30%
Niacin5.3mg35%
Vitamin B60.4mg25%
Folate115mcg DFE30%
Vitamin B123mcg130%
Phosphorus180mg15%
Zinc5.5mg50%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

JOIN OUR MAILING LIST

External Link Confirmation

This is an external link Confirmation Message