SCROLL FOR MORE

(MADE FROM PLANTS)

MEET MEAT

cooking-beef-v2 AnimatedFrames 1264x1000

Love meat? Eat meat. Impossible™ meat delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible. See how our original recipe is made below.

cooking-beef-v2 AnimatedFrames 1264x1000

THE NEW NEW IMPOSSIBLETM BURGER

(JUST THE WAY YOU LIKE IT)

ENDLESS IMPOSSIBILITIES

Break out of the bun. Have the Impossible™ Burger any way you want:

BREAKFAST SANDWICHES

Wake up to the sound of the sizzle. Start the day the Impossible™ way.

Brady Bunch

GIF Sausage Eating 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN BEEF-PIZZA 3833-v2 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN EMPANADAS 1191-v2 640x820 17GIF 180514 IMPOSSIBLE FOODS CAMPAIGN BURGER-EYES GIF 640x820 17

(OUR ORIGINAL RECIPE)

WITH LOVE. FROM EARTH.

PROTEIN

Wheat protein and potato protein deliver that meaty chew and essential nutrition.

FLAVOR

Turns out the key to craveable flavor is the same molecule that makes meat a great source of iron: heme. What’s heme?

CHECK IT OUT

FAT

Coconut oil and a dash of soy. It’s what gives the Impossible™ Burger that fatty, juicy sizzle.

BINDERS

To bring it all together, we use konjac and xanthan—common ingredients in chefs’ kitchens.

Food Ingredients PROTEINSIngredients Square
Food Ingredients FLAVORSIngredients Square
Food Ingredients FatsIngredients Square
Food Ingredients BindersIngredients Square

THE NEW NEW IMPOSSIBLETM BURGER

Curious what's in our new recipe?

(NUTRITION)

EAT MEAT. GET NUTRIENTS.

plant-dinner-gif

The Impossible™ Burger delivers iron, protein and other important nutrients. See what else is in our original recipe below.

plant-dinner-gif

Nutrition Facts


Serving size4oz (113g)

Amount per serving
Calories290
% Daily Value*
Total Fat17g22%
Saturated Fat14g70%
Trans Fat0g
Cholesterol0mg0%
Sodium580mg25%
Total Carbohydrate7g3%
Dietary Fiber0g0%
Total Sugars<1g
Includes<1g Added Sugars2%
Protein27g28%
Vitamin D0mcg0%
Calcium28mg2%
Iron4mg20%
Potassium348mg8%
Thiamin21.7mg1810%
Riboflavin0.3mg25%
Niacin7mg45%
Vitamin B60.2mg10%
Folate75mcg DFE20%
Vitamin B122.9mcg120%
Phosphorus2mg0%
Zinc4mg35%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

JOIN OUR MAILING LIST

External Link Confirmation

This is an external link Confirmation Message