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(MADE FROM PLANTS)

IMPOSSIBLETM BURGER

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Love meat? Eat meat. Impossible™ delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible. See how our original recipe is made below.

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THE NEW NEW IMPOSSIBLETM BURGER

(JUST THE WAY YOU LIKE IT)

ENDLESS IMPOSSIBILITIES

Break out of the bun. Eat the Impossible™ any way you want.

BREAKFAST SANDWICHES

Wake up to the sound of the sizzle. Start the day the Impossible™ way.

Brady Bunch

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(INGREDIENTS)

WITH LOVE. FROM EARTH. 

There’s a new Impossible™ Burger in town -- and it’s tastier, more nutritious, and better than ever. What makes this recipe different from the original? Read the facts below: original on the left, new on the right.

Original Ingredients

ORIGINAL RECIPE

We started with the basics. Wheat and potato protein, coconut oil, heme, and some binders -- konjac and xanthan -- to bring it all together. Check out the full ingredient list on our FAQ page .

New Ingredients

NEW RECIPE

We swapped wheat protein for soy, some coconut oil for sunflower, and introduced a new binder. Beefier, better for you, and easier to handle.

(NUTRITION)

JUST THE FACTS. 

Original recipe on the left. New recipe on the right.

Nutrition Facts


Serving size4oz (113g)

Amount per serving
Calories290
% Daily Value*
Total Fat17g22%
Saturated Fat14g70%
Trans Fat0g
Cholesterol0mg0%
Sodium580mg25%
Total Carbohydrate7g3%
Dietary Fiber0g0%
Total Sugars<1g
Includes<1g Added Sugars2%
Protein27g28%
Vitamin D0mcg0%
Calcium28mg2%
Iron4mg20%
Potassium348mg8%
Thiamin21.7mg1810%
Riboflavin0.3mg25%
Niacin7mg45%
Vitamin B60.2mg10%
Folate75mcg DFE20%
Vitamin B122.9mcg120%
Phosphorus2mg0%
Zinc4mg35%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Nutrition Facts


Serving size4 oz. (113g)

Amount per serving
Calories240
% Daily Value*
Total Fat14g18%
Saturated Fat8g40%
Trans Fat0g
Cholesterol0mg0%
Sodium370mg16%
Total Carbohydrate9g3%
Dietary Fiber3g11%
Total Sugars<1g
Includes<1g Added Sugars1%
Protein19g31%
Vitamin D0mcg0%
Calcium170mg15%
Iron4.2mg25%
Potassium610mg15%
Thiamin28.2mg2350%
Riboflavin0.4mg30%
Niacin5.3mg35%
Vitamin B60.4mg25%
Folate115mcg DFE30%
Vitamin B123mcg130%
Phosphorus180mg15%
Zinc5.5mg50%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

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