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(MADE FROM PLANTS)

IMPOSSIBLETM BURGER

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Love meat? Eat meat. Impossible™ delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible.

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(JUST THE WAY YOU LIKE IT)

ENDLESS IMPOSSIBILITIES

Break out of the bun. Eat the Impossible™ any way you want.

BREAKFAST SANDWICHES

Wake up to the sound of the sizzle. Start the day the Impossible™ way.

Brady Bunch

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(OUR RECIPE)

WITH LOVE. FROM EARTH.

PROTEIN

Wheat protein and potato protein deliver that meaty chew and essential nutrition.

FLAVOR

Turns out the key to craveable flavor is the same molecule that makes meat a great source of iron: heme. What’s heme?

CHECK IT OUT

FAT

Coconut oil and a dash of soy. It’s what gives the Impossible™ Burger that fatty, juicy sizzle.

BINDERS

To bring it all together, we use konjac and xanthan—common ingredients in chefs’ kitchens.

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HOW WE’VE CHANGED OUR RECIPE

Learn how the Impossible Burger has evolved over time.

(NUTRITION)

JUST THE FACTS 

Nutrition Facts


Serving size4 oz. (113g)

Amount per serving
Calories240
% Daily Value*
Total Fat14g18%
Saturated Fat8g40%
Trans Fat0g
Cholesterol0mg0%
Sodium370mg16%
Total Carbohydrate9g3%
Dietary Fiber3g11%
Total Sugars<1g
Includes<1g Added Sugars1%
Protein19g31%
Vitamin D0mcg0%
Calcium170mg15%
Iron4.2mg25%
Potassium610mg15%
Thiamin28.2mg2350%
Riboflavin0.4mg30%
Niacin5.3mg35%
Vitamin B60.4mg25%
Folate115mcg DFE30%
Vitamin B123mcg130%
Phosphorus180mg15%
Zinc5.5mg50%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

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