Love meat? Eat meat. Impossible™ delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible.
Break out of the bun. Eat the Impossible™ any way you want.
Wake up to the sound of the sizzle. Start the day the Impossible™ way.
Wheat protein and potato protein deliver that meaty chew and essential nutrition.
Turns out the key to craveable flavor is the same molecule that makes meat a great source of iron: heme. What’s heme?
Coconut oil and a dash of soy. It’s what gives the Impossible™ Burger that fatty, juicy sizzle.
To bring it all together, we use konjac and xanthan—common ingredients in chefs’ kitchens.
|Amount per serving|
|% Daily Value*|
|Includes<1g Added Sugars||1%|
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.