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(MADE FROM PLANTS)

MEET MEAT

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Love meat? Eat meat. Impossible™ meat delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible. See how it’s made below.

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(JUST THE WAY YOU LIKE IT)

ENDLESS IMPOSSIBILITIES

Break out of the bun. Have the Impossible™ Burger any way you want:

BREAKFAST SANDWICHES

Wake up to the sound of the sizzle. Start the day the Impossible™ way.

Brady Bunch

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(OUR RECIPE)

WITH LOVE. FROM EARTH.

PROTEIN

Wheat protein and potato protein deliver that meaty chew and essential nutrition.

FLAVOR

Turns out the key to craveable flavor is the same molecule that makes meat a great source of iron: heme. What’s heme?

CHECK IT OUT

FAT

Coconut oil and a dash of soy. It’s what gives the Impossible™ Burger that fatty, juicy sizzle.

BINDERS

To bring it all together, we use konjac and xanthan—common ingredients in chefs’ kitchens.

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(NUTRITION)

EAT MEAT. GET NUTRIENTS.

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The Impossible™ Burger delivers iron, protein and other important nutrients. See the rest of the good stuff below.

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Nutrition Facts

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