Rachel Konrad joined Impossible Foods in August 2016 and is responsible for communication strategy; messaging, reputation and content development; and product, corporate and executive communications. Rachel has extensive communications and marketing expertise in startup and multinational environments, both in the United States and internationally. From 2011-2016, Rachel was the global head of communication and marketing for the Renault-Nissan Alliance, one of the world’s largest automakers and the leader in zero-emission mobility. She was in charge of all aspects of communication, reputation management, sponsorships and events, reporting directly to CEO Carlos Ghosn and based in Paris. From 2010-2011, Rachel led communications for Tesla Motors Europe, where she was based in the U.K. and responsible for raising awareness and increasing sales in more than two dozen countries. Before moving to Europe, Rachel was in charge of communications for Tesla Motors from 2008-2009, where she was the sole PR person during the startup’s most transformative period, reporting directly to CEO Elon Musk. From 1994 to 2008, Rachel covered business and technology for the Associated Press, CNET and other news organizations. Rachel was a 2002 Pew Fellow for International Journalism and has a bachelor’s degree in history and journalism from Northwestern University.