Jessie joined Impossible Foods in October 2019 to lead the B2B and B2C marketing, insights and brand marketing teams. She reports to Impossible Foods’ President Dennis Woodside, a tech industry executive who joined the company in March of 2019.
Jessie joins Impossible Foods from Google, where she served as Director of Marketing. Prior to Google, Jessie was Chief Marketing Officer at Optimizely, a B2B software company.
Before that, Jessie spent 12 years at Netflix, starting in 2000 as one of the first people hired in the marketing department and rising to interim Chief Marketing Officer during a period of breakout growth. At Netflix, Jessie was responsible for recruiting millions of consumers to the subscription content service and accelerating Netflix’s expansion into more than 50 countries, using creative digital acquisition tactics and partnerships with device manufacturers and retailers.
Jessie holds a Bachelor’s in History from the University of Pennsylvania, a Bachelor’s in Economics from The Wharton School and an MBA from Stanford University, where she was an Arjay Miller Scholar.