Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.
During a sabbatical in 2009, Stanford University Professor Dr. Patrick O. Brown decided to switch the course of his career to address the urgent problem of climate change. In particular, he wanted to make the global food system sustainable. Pat brought together a team of top scientists to recreate the entire sensory experience of meat, dairy and fish using plants. We debuted our first product, Impossible Burger, in 2016. Since then, we've continued to blast ahead to preserve the planet we call home.
Solving humanity’s greatest problem is no small feat. Behind the Impossible is a group of dedicated people -- with a breadth of opinions, backgrounds and experiences. Learn more about the folks that make up the mission.
We started with a question: What if we could make meat better? Our approach: understand exactly what people love about meat, dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences — the flavor, the texture, the juicy sizzle. The result? Meat from plants. Good for people, and the planet.