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Taste the Impossible.

Impossible™ Beef From Plants:

19G PROTEIN*

as much protein
as animal beef

CRAVEABLE TASTE**

that meat
lovers love

BETTER FOR THE PLANET

96% less land, 92% less water, and 91%
less GHG emissions than animal beef***

* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content

** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.

*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)

ImpossibleTM Beef Made from Plants

Remember the best burger you’ve ever eaten? Our dedicated team of top scientists and chefs spent the last six years studying it from cow to bun. Then we identified methods and ingredients to recreate everything without the animal -- the sights, sounds, aromas, textures and flavours.

Now Serving Impossible Beef

We partnered with these chefs to bring Impossible Beef to Canada.

Chef Matty Matheson from Maker partnering with Impossible Foods

MATTY MATHESON - MAKER

IVANA RACA - UFFICIO

Chef Mark McEwan from Bymark holding an Impossible Burger dish

MARK MCEWAN - BYMARK

Connie Desusa from Charcut holding Impossible Burger

CONNIE DESOUSA & JOHN JACKSON - CHARCUT

Chef Craig Wong from Patois partnering with Impossible Foods

CRAIG WONG - PATOIS

UNIBURGER

(NOT SERVING YET?)

PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

TO HELP SAVE EARTH

By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, use less water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef Made From Plants, it’s never been more delicious to help save the planet. 

ASK US ANYTHING

You have questions? We have answers.

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