Taste the Impossible.
Impossible™ Beef From Plants:
as much protein
as animal beef
BETTER FOR THE PLANET
96% less land, 92% less water, and 91%
less GHG emissions than animal beef***
* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content
** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.
*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)
ImpossibleTM Beef Made from Plants
Remember the best burger you’ve ever eaten? Our dedicated team of top scientists and chefs spent the last six years studying it from cow to bun. Then we identified methods and ingredients to recreate everything without the animal -- the sights, sounds, aromas, textures and flavours.
MATTY MATHESON - MAKER
IVANA RACA - UFFICIO
MARK MCEWAN - BYMARK
CONNIE DESOUSA & JOHN JACKSON - CHARCUT
CRAIG WONG - PATOIS
TO HELP SAVE EARTH
By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, use less water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef Made From Plants, it’s never been more delicious to help save the planet.