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ImpossibleTM Beef Made From Plants, 12 oz Pack

Impossible™ Beef is made from plants to satisfy your beef cravings. It cooks like ground beef and tastes great in all your favorite ground beef recipes — tacos, meatballs, sliders, you name it! Because it’s made from plants, a 4oz serving of Impossible Beef has:

19g protein (same as 80/20 ground beef from cows!)*

0 mg cholesterol (compared to 80 mg)*

13g total fat (compared to 23g)*

6g saturated fat (compared to 9g)*

No animal hormones or antibiotics

Impossible Beef is also way better for the planet and uses 96% less land, 92% less water, and generates 91% less GHG emissions than beef from a cow.

*compared to a 4oz serving of 80/20 ground beef from cows

Impossible beef package front view

 

 

Available Nationwide

Impossible™ Beef is now available in more places than ever. Find it in meat aisles at Walmart, Target, Wegmans, and at the Kroger and Albertsons-Safeway families of stores.

Target grocery store horizontal logo
Kroger grocery store horizontal logo
Walmart grocery store horizontal logo
Wegmans
Safeway

(OUR RECIPE)

WITH LOVE. FROM EARTH.

Impossible beef ingredients. Protein of soy, flavor of heme and yeast, fat of coconut and sunflower oils, and binder of food starch.

Cooks Like Ground Beef

Made from plants for people who love meat. Spiced, sauced, braised, grilled, you name it -- if you know how to cook ground beef, you know how to cook Impossible Beef. 

image of illustrations of a Grill, Cast Iron, Griddle, or Anything like on a campfire.

Impossible Burger crumbles in a cast iron pan

FROM SAUTÉS...

Impossible Burger meatballs in a cast iron skillet

TO MEATBALLS...

Impossible Burger Cooking on Grill Application Card

TO BURGERS AND MORE!

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible™ Beef Made From Plants (instead of beef from a cow), you use:

96%

Less Land

92%

Less Water

91%

Less GHG Emissions

Ingredients

Ingredients: Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Natural Flavors, 2% Or Less Of: Methylcellulose, Cultured Dextrose, Food Starch Modified, Yeast Extract, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), L-tryptophan, Soy Protein Isolate

Vitamins and Minerals: Zinc Gluconate, Niacin, Thiamine Hydrochloride(Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12

Contains: Soy

Get to know us

WHAT IS IMPOSSIBLE BURGER?

Impossible Burger is meat made from plants! It cooks, tastes, and sizzles like ground beef, but is way better for the planet.*

WHERE CAN I BUY IMPOSSIBLE BURGER?

Ready to cook up the Impossible Burger at home? It's available in grocery stores around the United States, Canada, Hong Kong, Macau, and Singapore.

Check out our store locator(opens in a new tab) to find the store nearest you. Keep in mind -- grocery stores are working hard to keep shelves stocked but availability may vary by location. You can also check your local grocery store's website to see if they sell it online, or have it delivered via Instacart(opens in a new tab).

IS IMPOSSIBLE BURGER VEGAN?

Impossible Burger is made from plants, without any ingredients from animal sources. Our products are made for vegans, meat eaters and everyone in between!

IS IMPOSSIBLE BURGER GLUTEN FREE?

Yes!

IS IMPOSSIBLE BURGER HALAL OR KOSHER?

Yes! Impossible Burger is both halal and kosher certified.

WHAT IS IMPOSSIBLE BURGER MADE OF?

Impossible Burger is made from proteins, flavors, fats, and binders. The key difference from your average beef burger? Impossible Burger is made from plants. Here’s an overview:

Protein from soy.

Flavor from heme (the molecule that makes meat taste, well, meaty)

Fat from coconut and sunflower oils make it sizzle on the griddle

Binders, methylcellulose and food starch, hold it together so you can make anything you want -- meatballs, kebabs, patties, and more.

HOW DOES IMPOSSIBLE BURGER COMPARE TO BEEF, NUTRITIONALLY? 

Impossible Burger is comparable in nutrition to 80/20 ground beef — it contains 19g of protein and is an excellent source of iron. But unlike beef, it has 0 mg of cholesterol and 14g of total fat (35% less than 80/20 ground beef!) and 8g of saturated fat per 4oz serving. It also contains no animal hormones or antibiotics.

IS IMPOSSIBLE BURGER HEALTHY?

Impossible Burger, made from plant-based ingredients, is a good source of many important nutrients. However, as far as the term “healthy” goes, our bodies need a diverse diet. Impossible Burger, when consumed as a replacement for ground beef from cows, can be part of a well rounded diet, but it doesn't take the place of a salad, whole grains, or fresh fruit. It is important to get the recommended amount of daily vitamins, nutrients and protein by adding in a variety of these types of foods into your diet (and treat yourself occasionally to Impossible Burger when you want a satisfying, protein-rich meal!).

HOW DO I COOK IMPOSSIBLE BURGER?

One of the best parts about cooking the Impossible Burger at home is that you already know how to do it. Just use it in any recipe that calls for ground beef. Mix it with spices like ground beef. Form it into patties like ground beef. Brown it in a pan like ground beef. Need we go on?

Here’s how we like to make a classic Impossible Burger:

    Form patties, or if you’re using one of our pre-formed patty packs, no assembly required!

    Pre-heat your well-oiled pan to MEDIUM-HIGH or your grill to HIGH.

    If you’re using thawed patties, cook for 2 minutes per side. If your patties are frozen, they’ll need just a little longer -- 4 minutes per side.

Visit our recipe hub(opens in a new tab) to get cooking.

IS IMPOSSIBLE™ BURGER BETTER FOR THE ENVIRONMENT THAN GROUND BEEF?

Yes! Impossible™ Burger uses 87% less water, 96% less land, and generates 89% less greenhouse gas emissions than ground beef from cows.

MORE QUESTIONS?

If you have other questions, we're here to help. For more info, check out our FAQs(opens in a new tab).

*In a home usage study of 254 consumers who cooked with Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows.

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