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Taste the Impossible

Impossible™ Beef From Plants:

19G PROTEIN*

as much protein
as animal beef

CRAVEABLE TASTE**

that meat
lovers love

BETTER FOR THE PLANET

96% less land, 92% less water, and 91%
less GHG emissions than animal beef***

* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content

** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.

*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)

(Breaking News)

There’s a new burger on the menu.

People love eating meat. But they also want to make better choices. So we decided to take action for the planet AND palate. Our first product, the award-winning Impossible Burger, is a massive hit with consumers and foodservice operators because of its meaty taste, premium quality and versatility.

That’s why we’re carried in thousands of locations -- from retail & restaurant chains to cafes, schools and amusement parks-- anywhere consumers can get their hands on it!

A juicy, thick Impossible™ Indulgent Burger patty with goat cheese aioli, charred tomato slices, red onion jam, and green pistou sausage, all on a toasted brioche bun, served on a plate with a side of crispy fries and ketchup.
A juicy, thick Impossible™ Indulgent Burger patty with goat cheese aioli, charred tomato slices, red onion jam, and green pistou sausage, all on a toasted brioche bun, served on a plate with a side of crispy fries and ketchup.
Blue background with a world map on the right in beige. Blue background with a world map on the right in beige.

(FIND IMPOSSIBLE PRODUCTS)

COME GET IT!

All this scrolling got you hungry? Find the restaurants and grocery stores that offer Impossible products near you! Click below to find the closest one.

START EXPERIENCING IMPOSSIBLE PRODUCTS

IMPOSSIBLE PRODUCTS IN THE WILD

Want to try Impossible Products? From burgers to tacos, you can enjoy Impossible meat made from plants in your favorite restaurant dishes.

IMPOSSIBLE PRODUCT DELIVERED

Want Impossible products delivered to your door? Order them from your local grocery store using your favorite grocery delivery app.

TO HELP SAVE EARTH

By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, use less water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef Made From Plants, it’s never been more delicious to help save the planet. 

Image of the planet earth
Image of the planet earth

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PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

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