The Burger Formerly Known as Plants
Remember the best burger you’ve ever eaten? Our dedicated team of top scientists, farmers and chefs spent the last five years studying it from cow to bun. Then we identified methods and ingredients to naturally recreate everything -- the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger.
Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions.
An Insanely Good Burger Made From Sanely Good Ingredients
Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes our burger a carnivore’s dream.
Feeding Generations to Come
The way the world produces meat today is taking an enormous toll on our planet. According to livestock researchers, animal agriculture uses 30% of all land, over 25% of all freshwater on Earth, and creates as much greenhouse gas emissions as all of the world’s cars, trucks, trains, ships, and airplanes combined.
We make the Impossible Burger entirely from plants, without the destructive impact of livestock, so that you, your children, and your grandchildren’s children will always be able to enjoy a good ol’ fashioned burger.