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Impossible Burger hero shot, grocery 12 oz pack and patty 2-pack on a green/blue gradient background.Impossible Burger hero shot, grocery 12 oz pack and patty 2-pack on a green/blue gradient background.
Impossible Foods Trademark

More Burger For Your Buck

GET IMPOSSIBLETM BURGER AT NEW LOWER PRICES

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(Even Juicier)

Rolling Out Lower Prices

Impossible Burger packs 19 grams of plant-based protein per serving and mouthwatering flavor in every bite – and now it’s more affordable than ever.  Suggested retail prices of Impossible Burger are now 20% less at grocery stores nationwide.*

*On-shelf prices may vary. Pricing is at the sole discretion of retailers.

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Impossible_Bruger_Grocery_Brick_Patty_Pack_New_Lower_Price_Blue_Green_ 1000x1098

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Cooks Like Ground Beef

Made from plants for people who love meat. Spiced, sauced, braised, grilled, you name it -- if you know how to cook ground beef, you know how to cook Impossible Beef. 

How to cook pan fry icon in the Impossible rare red brand color
Pan Fry
How to cook oven icon in the Impossible rare red brand color
Oven
How to cook air fry icon in the Impossible rare red brand color
Air Fryer

BE GOOD TO YOUR TASTEBUDS AND THE PLANET

Every time you eat Impossible™ Beef Meat From Plants (instead of beef from a cow), you use:

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Less Land
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Less Water
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Less GHG Emissions

(OUR RECIPE)

WITH LOVE. FROM EARTH.

Impossible beef ingredients. Protein of soy, flavor of heme and yeast, fat of coconut and sunflower oils, and binder of food starch.
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