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(Even Juicier)
Rolling Out Lower Prices
Impossible Burger packs 19 grams of plant-based protein per serving and mouthwatering flavor in every bite – and now it’s more affordable than ever. Suggested retail prices of Impossible Burger are now 20% less at grocery stores nationwide.*
*On-shelf prices may vary. Pricing is at the sole discretion of retailers.
Cooks Like Ground Beef
Made from plants for people who love meat. Spiced, sauced, braised, grilled, you name it -- if you know how to cook ground beef, you know how to cook Impossible Beef.
Pan Fry
Oven
Air Fryer
BE GOOD TO YOUR TASTEBUDS AND THE PLANET
Every time you eat Impossible™ Beef Meat From Plants (instead of beef from a cow), you use:
Less Land
Less Water
Less GHG Emissions