Meet Impossible Foods
Hi. We're Impossible Foods! Our mission is to make the global food system truly sustainable by making meat, fish, and dairy products from plants. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger*. It's delicious, packed with protein, and uses a small fraction of the land, water and energy required to make meat from a cow.
(Our Founding Story)
Mission Minded Origins
During a sabbatical in 2009, Stanford University Professor Dr. Patrick O. Brown decided to switch the course of his career to address the urgent problem of climate change by making the global food system sustainable. Pat brought together a team of top scientists to recreate the entire sensory experience of meat, dairy and fish using plants. We debuted our first product, Impossible Burger*, in 2016. Since then, we've continued to blast ahead to preserve the planet we call home.
(Feeding the Planet)
Making Meat from Plants
Before Impossible Foods, there was meat and there were plants. Back in 2011, we started with a simple question: "What makes meat taste like meat?" Then we figured out how to make it with plants. You know our products. Now, meet the technology behind it all.
ONE TEAM. ONE MISSION.
The team behind Impossible Foods is made up of scientists and social media experts, industry veterans and interns, micro and macro thinkers, steadfast vegans and meat-loving omnivores. Despite many differences, we share common ground: kindness, curiosity, and a deep motivation to save the best known planet in our universe.
*Impossible™ Beef Made From Plants is known as Impossible™ Burger in the US and Canada.