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THE NEW NEW IMPOSSIBLETM BURGER

It’s tastier, more nutritious and all around better than the original recipe. Find out how to get your hands on the new recipe.

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FOOD FOR THOUGHT

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We started with a simple question. “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

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(THE WHY)

MISSION IMPOSSIBLETM

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Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.

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THE NEW NEW IMPOSSIBLE BURGER

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All this scrolling got you hungry? See the restaurants serving the Impossible™ Burger near you. Click below to find the closest one.

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