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Impossible™ Meat From Plants.



Speaking Of Meat From Plants…

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All we do is look for new ways to make delicious meat that's nutrient-packed, better for the planet, and way better for animals.

"The way to solve the most important and urgent problem humanity has potentially ever faced turned out to be to figure out how to make the best burger on earth."

Pat Brown, Founder of Impossible Foods

We are all about making unbelievably tasty meats that are a nutritious, healthy alternative to the animal version—like our heart-healthy* Lite Ground Beef.

Our delicious products are nutrient-packed and have 0 mg cholesterol.** And our super meaty beef that made us kind of famous has 19 g protein/serving and 33% less fat than the animal version. Aren't plants amazing?

* Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
** Saturated fat per serving: USDA 80/20 animal ground beef 9g; Impossible Beef 6g.

More About Our Products

Got Even More MeatQuestions?

We've got answers to the most common questions about our products, preparation methods, nutrition – you name it.

Impossible™ Beef is a mix of proteins, flavors, fats, and binders. The key difference from your average beef from animals? Our ingredients are derived from plants. Here's an overview:

  • Protein from soy

  • Flavor from heme (the molecule that makes meat taste, well, meaty)

  • Fat from sunflower and coconut oils makes it sizzle on the griddle

  • Binders hold it together so you can make anything you want — meatballs, kebabs, patties, and more

Want the details? Click here.

Here for quick answers? Cool. Every 4 oz. serving of Impossible™ Beef contains:

  • 19g protein (the same as 80/20 ground beef)

  • 0mg cholesterol (6g saturated fat)

  • 25% the daily value of iron

  • No antibiotics or animal hormones

Looking for more details? Also cool. Click here.

Impossible™ Beef Meat From Plants, Impossible™ Sausage Meat From Plants, Impossible™ Meatballs Meat From Plants, and Impossible™ Pork Meat From Plants have no gluten-containing ingredients. Impossible™ Chicken Meat From Plants and Impossible™ Beef Hot Dogs Meat From Plants do contain gluten.

Want the details? Click here.


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Where's the meat? This map knows. And it can even give you directions to all the Impossible™ meat from plants you could want.

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