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#MeatGoals

Start your year fresh with ImpossibleTM Burger. 100% Mouthwatering

(A Time for Change)

2020 Impact Report

Every year, we publish an Impact Report documenting our progress toward a more sustainable food system. Reflecting on the big and the small, this year we focused on our growing social good program, our zero waste journey, how to turn back the clock on climate change and halt biodiversity collapse, and much more.

(NOW IN STORES)

PATTIES ARE HERE

Kroger locations now carry Impossible™ Burger patties. Get ready to fire up the grill and enjoy Impossible Burger where food tastes best--at home. Pick up a pack at the Kroger Family of Stores today. Find one near you.

(BUY ONLINE)

IMPOSSIBLETM BURGER, DELIVERED.

Order Impossible Burger to cook at home, and have it shipped directly to your door.

(EAT IMPOSSIBLE)

FOOD FOR THOUGHT

We started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

(THE WHY)

MISSION IMPOSSIBLE

Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.

ASK US ANYTHING

You have questions? We have answers.

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