Taste the Impossible.
Impossible™ Beef From Plants:
19G PROTEIN*
as much protein
as animal beef
CRAVEABLE TASTE**
that meat
lovers love
BETTER FOR THE PLANET
96% less land, 92% less water, and 91%
less GHG emissions than animal beef***
* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content
** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.
*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)
MEET OUR NEWEST, BIGGEST, BEEFIEST, JUICIEST BURGERS
Indulge your taste buds with our beefier, thicker, and juicier burger patties, Impossible™ Indulgent Burger Patties Made From Plants. Like premium animal beef, our newest burger patties are great for special occasions where high quality, taste, and indulgence take priority. Try them in addition to our original quarter-pound burger patties.
82% of consumers thought that Impossible Indulgent Burger Patties Made From Plants tasted as good as or better than ground beef from cows.1
1. Based on a blind taste test of naked patties by 205 consumers in February 2023
(GET OUT THE GRILL)
Sizzlin’ Summer Recipes
It’s the summer of Impossible™. From burgers to brats, we’ve got you covered with delicious, mouthwatering recipes sure to please any guest.
(FIND IMPOSSIBLE PRODUCTS)
COME GET IT!
All this scrolling got you hungry? Find the restaurants and grocery stores that offer Impossible products near you! Click below to find the closest one.
TO HELP SAVE EARTH
By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, use less water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef Made From Plants, it’s never been more delicious to help save the planet.
