Founded by Patrick O. Brown, M.D., Ph.D., Impossible Foods is a Silicon Valley startup on a mission to make the global food system more sustainable. The fast-growing team includes scientists, engineers, chefs, farmers and foodies. The first product is the Impossible Burger. It tastes great -- and you can feel great about it because the Impossible Burger is made entirely from plants.
How Did the Company Get Started?
We started in 2011 with a simple question: “Why does meat taste like meat?” We spent the next five years researching every aspect of the unique sensory experience of meat, from how it looks raw to how it sizzles and what happens when we sink our teeth into a burger. Then we recreated the precise flavors, textures, aromas, and nutrition of ground beef -- using only plants. By understanding meat at the molecular level, we made a juicy burger that’s delicious, yet nutritious.
Why is the Impossible Burger not more widely available?
We want to get the Impossible Burger in the hands of as many people as possible, but it takes time to build something new. We are working around the clock to build our production facilities to get you and many others an Impossible burger very soon. Thank you for being patient with us as we grow.
Why Do You Make Only Ground Beef?
Our first product to hit the market is the Impossible Burger, but we’re not stopping there. We are already developing other types of meat and dairy. Our team of scientists and food researchers can make chicken, pork, fish or yogurt entirely from plants. We will bring other products to market according to regional food preferences and customer demand worldwide. The Impossible Burger is only the beginning.
What Exactly Is
It Made Of?
The Impossible Burger is made from simple ingredients found in nature, including wheat, coconut oil and potatoes. We add one more special ingredient, called “heme.” Heme contributes to the characteristic color and taste of meat, and it catalyzes all the other flavors when meat is cooked. Heme is exceptionally abundant in animal muscle -- and it’s a basic building block of life in all organisms, including plants. We discovered how to take heme from plants and produce it using fermentation -- similar to the method that’s been used to make Belgian beer for nearly a thousand years. Adding heme to the Impossible Burger makes it a carnivore’s delight.
Full Ingredient List:
Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (heme protein), Yeast Extract, Salt, Soy Protein Isolate, Konjac Gum, Xanthan Gum, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.
Is It Vegan?
Impossible Burgers are 100% vegan. They include wheat protein, which means they contain gluten.
Can I buy the Impossible Burger in grocery stores or online?
We are not yet available in grocery stores or for online ordering. We are starting by working with world-class chefs to ensure the best possible experience for our customers. As we ramp up our supply, we intend to be accessible and available widely.
Can I buy the Impossible Burger internationally?
The Impossible Burger is only available in select restaurants in the United States. We are currently focusing on wider availability in the US and will be available internationally in the coming years.
Where can I eat the burger?
We are currently serving the Impossible Burger at Momofuku Nishi in New York City, Jardinière & Cockscomb in San Francisco, and Crossroads Kitchen in Los Angeles. For more information please go to our ‘Taste It’ page.
How Good Is The Impossible Burger For The Planet?
Producing the Impossible Burger requires a quarter of the water used to produce the same burger from a cow, 1/20th of the land and 1/8th of the greenhouse gas emissions. In fact, switching from a conventional burger made from cows to a quarter-pound Impossible Burger saves as much water as a 10-minute shower. It eliminates the greenhouse gases emitted by driving 18 miles in an average car. And it liberates 75 square feet of land for wildlife.
How Good Is The Impossible Burger
The plant-based Impossible Burger delivers bioavailable protein and iron comparable to conventional beef. It has no cholesterol, hormones or antibiotics.